BEYOND THE SURFACE: FASHION AND VISION IN AN UNDERWATER PROJECT

Homi Too’s latest visual project was born from a clear intention: to go beyond the conventional boundaries of fashion, bringing its pieces into a context that enhances their formal freedom, materiality, and aesthetic vision.

To do so, a powerful yet poetic element was chosen: water — a space where gravity, light, and movement dissolve, opening up new possibilities for expression.

Bringing this vision to life was Filippo Giaimo, a photographer specialized in underwater shooting and deeply inspired by the marine world. His technical and immersive approach made it possible to capture a series of suspended images, where Homi Too’s pieces are transformed: no longer static objects, but living entities that float, breathe, and blend seamlessly with the liquid environment.

Embellished with precious stones, the garments found an alternative dimension in the water. Every form expanded, every detail was redefined by light and movement. The choice to work exclusively with natural filtered light turned the entire shoot into a dreamlike visual experience, where reflections and colors merged into pure atmosphere.

In this setting, the stones are not merely decorative elements, but nodes of light, charged with visual tension and formal balance.

This project serves as both an aesthetic and conceptual manifesto: Homi Too does not operate within the confines of fleeting trends but follows its own path — one of research, experimentation, and a desire to redefine the very idea of clothing.
It is a declaration of love for nature and its ability to reshape everything it touches. It is also an invitation to see garments not as mere clothing, but as extensions of the body, deeply connected to light and movement.

Homi Too is a brand that experiments, that observes, that lets itself be influenced by external elements to rewrite the language of fashion.

Water, with its delicacy and strength, offered the perfect language to tell this story.
Beneath the surface, there are no limits. Only harmony.