HOMI TOO: WHEN FASHION BECOMES ENERGY, IDENTITY, AND TERRITORY – RUNWAY SHOW, SEPTEMBER 18

A special event, full of emotion and meaning, recently shone a spotlight on Homi Too, the Sicilian brand born in Milazzo from the vision and determination of three young women: Viola, Erika, and Jennifer.

Fresh, unconventional, and dynamic, the brand has once again distinguished itself through its ability to embody energy, color, and identity. This latest runway appearance was more than just an opportunity for visibility: it marked a milestone, proof that the brand’s message is spreading and beginning to resonate.

A project born in the heart of Sicily
Homi Too was not created simply to “make fashion” in the traditional sense. Instead, it was conceived as a way to give voice to emotions, ideas, and the people surrounding its founders. Each garment is born from a desire to communicate identity — a visual language that tells stories and conveys feelings.

From the very beginning, the connection with the local territory has been crucial. Milazzo, Sicily, friends, and family believed in the project when it was still just an idea, supporting and encouraging it to grow. That support continues today, serving as both inspiration and driving force for the brand’s creative journey.

A runway that became a meeting point
This most recent show held a special significance: it was the first time Homi Too presented its creations on home soil. When the team announced its participation in the event and called for local models, the response was overwhelming. Many young people from the area stepped forward to walk the runway, turning the show into a moment of connection, exchange, and shared experiences.

It was more than a fashion show — it was an occasion that brought people together, built relationships, and fueled the brand’s growth on both a human and professional level. Following the extraordinary debut at New York Fashion Week, returning “home” carried a unique and intimate meaning.

Looking ahead
The journey, however, is only beginning. Another event is already scheduled for the new year, this time open to the public, with the goal of allowing everyone to experience the Homi Too vision firsthand and feel part of this creative adventure.

Beyond fashion
Homi Too is not just about fashion: it is about daring, about freedom, about being bold, colorful, and unapologetically different. It is the spark that ignites when you stop following trends and start creating them.

And, as Viola, Erika, and Jennifer remind us, this is only the beginning of a story destined to grow and inspire.